Tokyo, 09 February 2015 - ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO; hereinafter “ITOCHU”) announced today that it has acquired exclusive import and distribution rights in the Japanese market in respect of prominent Dutch fashion brand Scotch & Soda. ITOCHU will sell the brand through the CORONET CORPORATION commencing the Fall/Winter 2015 collection and will focus on the Scotch & Soda men’s wear collection, Maison Scotch women’s wear collection and Amsterdams Blauw denim collection.
In the Japanese market, Scotch & Soda will target men and women in their 20s to 40s. The goal is to expand the actual business in the coming three years through promotion focused on selected stores, raising brand awareness through the opening of sales sections in important department stores, and tie-ups with influential specialty stores.
Scotch & Soda is an Amsterdam-based fashion brand that offers eclectic collections, known for its rich details and considered sense of style. The designers at Scotch & Soda spare no effort or expense at fine-tuning garments, all the way to the neatly finished interior of each item. The Scotch & Soda menswear collection upholds an old school sense of style, adding a fresh, sometimes edgy twist and lots of unique detailing in each garment. Despite its strong classic base each men’s wear collection offers all the out-there fashion pieces for the care-free guy. The women’s wear collection, Maison Scotch, puts all her effort into creating unique silhouettes, by using premium qualities and fine finishes. The collections are a natural blend of New York street fashion, Japan’s innovative design and the effortless Parisian sense of style. The denim line Amsterdams Blauw, brings a line of high quality denim essentials for both men and women. From jeans to shirts, dresses and accessories, all Amsterdams Blauw products are made with great care and an eye for detail.