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“HUNTER” introduces new distribution strategy in Japan

Hunter Boot limited (head office: Edinburgh, Scotland CEO: Mr. James Seuss “HUNTER”) and ITOCHU CORPORATION (head office: Tokyo, Japan CEO: Mr. Masahiro Okafuji “ITOCHU”) today announces that HUNTER has reached a basic agreement with ITOCHU to found a joint venture, Hunter Japan K.K., effective immediately to coincide with the launch of the spring/summer 2015 selling season.

Founded in 1856, Hunter is an iconic British brand renowned for its Wellington boots and holds two Royal Warrants of Appointment to HM The Queen and HRH The Duke of Edinburgh. Today, the boots continue to be made using the original last from 1956 and are handcrafted from 28 parts.

The partnership between the two companies reflects Hunter’s commitment to the Japanese market and recognition of the potential growth for the brand in Japan. This is in line with Hunter’s progression as a global lifestyle brand, which has seen the launch of new product categories. Hunter Original, first introduced at London Fashion Week in September saw the launch of outerwear, knitwear and accessories, as well as an expanded collection of footwear.

Mr. James Seuss, CEO of Hunter Boot Ltd., said: ‘We are excited about the partnership forged with ITOCHU Corporation. We see a huge opportunity in Japan and we see ITOCHU as a key player in furthering Hunter’s development as a global lifestyle brand. As another company with a long heritage and strong core values, this as a natural partnership for us.’

To further develop the brand in Japan, Hunter will work with ITOCHU Group Companies, ITOCHU HOME FASHION CORPORATION for Footwear, and CORONET CORPORATION for Apparel, Bags and Accessories, drawing on their unrivalled expertise in the market and previous success in the growth of iconic global brands. Future plans will be unveiled in due course.

2014 Autumn/Winter Collection

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