120%LINO

Founded in 1980 in Bologna, Italy.
The founder, Alberto Peretto, encountered a white linen jacket at a vintage market in London. It reminded him of the protagonist in Werner Herzog’s film “Fitzcarraldo.” This moment inspired him to create a unique and elegant collection with a relaxed, wrinkled feel.
Named after the Italian word for linen, “lino,” 120%LINO offers meticulously crafted items using high-quality linen cultivated in Europe with environmentally friendly methods.